PPC campaigns completely changed the landscape of internet marketing, but it’s a tedious process to manage alone because it needs to be monitored so often. Automation is a useful tool for running a PPC campaign, but the effects aren’t always positive. Specialized Tools Produce Results Most companies use automation just read more

Traditional advertising is DEAD! Traditional advertising, RIP! Traditional advertising is losing ground to digital advertising every passing day. Sure, we flaked out on the flashy opening sentence, but the reality is, traditional advertising isn’t totally dead. It still has a place on a comprehensive marketing strategy pie chart– a small / shrinking read more

You can run the best business in the world, and you still won’t avoid the occasional scathing review. Sometimes it’s your company’s fault. Sometimes it’s not. Regardless, you should ALWAYS respond to a negative review, and here’s why: It shows you care about the quality of your product It shows read more

Over the course of our 17 years in business, we’ve seen some pretty crazy scenarios and heard some outright falsehoods from potential clients. As with all things, agencies have different ways of structuring Sponsored Search agreements.  At Exults, one of our core principals is transparency; you should always have access read more

Small businesses have the ability to get an edge online if they explore all of the marketing options available to them. As the technology of mobile devices improves, advertising opportunities also improve. Here are some of the top mobile marketing methods to be aware of: 1. Offer a Mobile App read more

This year’s Super Bowl was full of never-seen-before occurrences. You had the first Super Bowl to go into overtime, the biggest comeback ever, the biggest choke job ever (I made that one up), a herd of drones, and a gravity-defying catch. Seriously, that catch. Maybe the wildest catch I’ve ever read more

Around this time last year, the Florida Senate proposed a bill that would make computer coding count as a foreign language in schools. This bill made a lot of sense. You don’t need us to tell you that the world is becoming more reliant on tech. Unfortunately, there was enough read more

  Digital marketing is constantly changing. As I type this sentence, Google is tweaking their algorithm, Mark Zuckerburg is developing a new feature that looks suspiciously similar to Snapchat, and Twitter’s stock keeps plummeting. It takes a lot of effort to stay on top of the latest marketing stories. Luckily for read more

Keeping up with the latest social media marketing trends is important to avoid losing out to the competition in your marketplace. The social media marketing landscape is constantly changing, what is new one month could be old news several months down the line. Here are some of the latest news read more

A company called imperson is leading the way for the bot revolution on social media websites. The pioneering platform, imperson.ai, can be used on social media websites such as SMS, Amazon Echo, Twitter, Slack, Kik, Skype, and Facebook Messenger. This ai will deploy, test, and create conversational bots. Agencies and read more